The Senator growth journal.
Tactics, frameworks, and teardowns from the trenches of paid, CRO, automation, and AI-augmented marketing. No guru theater.
How Contractors Get More Jobs From Google Search Without Running Ads
Referrals are great until they aren't. Here's what it takes to show up when someone in your area searches for the work you do, plus three fixes you can knock out this week.
Why Your Plumbing Company Isn't Showing Up on Google (and How to Fix It)
Most plumbers think they have an SEO problem. They have a Google Business Profile problem. Here's what to fix first.
Buying HVAC Leads vs. Building Your Own: The Real Math
Shared leads from Angi and Networx cost more than the price per lead suggests. Here's the actual math, what an owned funnel looks like, and when buying still makes sense.
How Landscapers Run Google Ads Without Burning the Budget
A plain guide to spending on Google Ads in a way that books real jobs instead of feeding tire-kickers your budget.
Why your Meta ROAS is lying — and how server-side CAPI fixes it
Post-iOS 14, Meta loses 30–50% of conversion signal. Here's how we reclaim it with server-side CAPI and what to expect after the rebuild.
The only funnel that works in 2026 (and why most agencies build the wrong one)
Most agencies still build 2018 funnels. Here's the modern stack we use to turn $1 of ad spend into $4+ of pipeline — repeatedly.
Creative volume is the new media buying. Here's how to ship 100 ads/month.
Performance is bottlenecked by creative, not budget. The brief, brief library, and review system that lets us ship 100+ ad variants every month.
5 Klaviyo flows that drive 30% of revenue (and 4 that don't)
Most stores have 12 flows and only 5 work. The flows we always build, the ones we always kill, and what to test next.
We replaced our SDR's first call with an AI agent. Pipeline tripled.
Inside the AI qualification agent we built — what it does, how we trained it, and the unit economics of letting Claude run the first 10 minutes of every sales call.
The Shopify CRO playbook: 12 tests that lifted CR 34% in 90 days
From PDP to checkout to post-purchase, the exact tests we ran on a 7-figure DTC brand to push conversion rate from 1.4% to 1.9% in one quarter.
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