Why your Meta ROAS is lying — and how server-side CAPI fixes it

Post-iOS 14, Meta loses 30–50% of conversion signal. Here's how we reclaim it with server-side CAPI and what to expect after the rebuild.

The setup

Most teams reach for tactics before they understand the system. That's the first mistake. Before any of this works, the underlying infrastructure has to be in place: clean tracking, attribution that everyone agrees on, and a single source of truth.

What we actually do

We start with the bottleneck. If creative is the constraint, we pour resources there. If it's the offer, we rewrite. If it's tracking, we rebuild. Most agencies sell you what they want to sell. We diagnose first, then prescribe.

1. Audit the current state with real data, not vibes.
2. Identify the single biggest constraint.
3. Build a 30, 60, 90 day roadmap with measurable outcomes.
4. Ship, measure, iterate weekly.

Why it works

Compounding. Marketing isn't one-off campaigns. It's a system where each piece feeds the next. Get the system right and small weekly wins stack into something big.

Want us to run this playbook on your business? Book a free strategy call.