The Shopify CRO playbook: 12 tests that lifted CR 34% in 90 days
From PDP to checkout to post-purchase, the exact tests we ran on a 7-figure DTC brand to push conversion rate from 1.4% to 1.9% in one quarter.
The setup
Most teams reach for tactics before they understand the system. That's the first mistake. Before any of this works, the underlying infrastructure has to be in place: clean tracking, attribution that everyone agrees on, and a single source of truth.
What we actually do
We start with the bottleneck. If creative is the constraint, we pour resources there. If it's the offer, we rewrite. If it's tracking, we rebuild. Most agencies sell you what they want to sell. We diagnose first, then prescribe.
- Audit the current state with real data, not vibes.
- Identify the single biggest constraint.
- Build a 30, 60, 90 day roadmap with measurable outcomes.
- Ship, measure, iterate weekly.
Why it works
Compounding. Marketing isn't one-off campaigns. It's a system where each piece feeds the next. Get the system right and small weekly wins stack into something big.
Want us to run this playbook on your business? Book a free strategy call.
Need help running conversion optimization?
CRO that lifts revenue without spending another dollar on ads.