Google Ads for Solar Companies
Get in front of homeowners actively researching solar, and turn expensive clicks into booked consultations with a funnel built to qualify and convert.
Solar clicks are some of the most expensive in any industry, because the installs are so valuable. That makes Google Ads a high-stakes channel: a well-built account books exclusive consultations on demand, while a loose one drains a budget on tire-kickers and people who will never qualify. The difference is targeting and a funnel that filters.
We build solar accounts that only pay for genuine buyers: high-intent campaigns, ads and a landing page that pre-qualify on homeownership and intent, and tracking tied to booked consultations and closed installs. Every dollar is measured against real outcomes, not clicks.
Why good solar companies stay invisible online
Some of the priciest clicks anywhere
Solar keywords cost a lot. Without tight targeting and a qualifying funnel, you burn budget on clicks that were never going to install.
Lead quality makes or breaks the account
Renters and unqualified leads waste your sales team's time. Ads and pages that pre-qualify keep cost per real consultation profitable.
Long sales cycle needs follow-up
Solar is rarely a same-day decision. Without instant follow-up and nurture, paid leads go cold before your team can close them.
Google Ads built for solar companies, done for you.
Account build or rescue
A clean, properly structured account, or a rebuild of the one quietly burning budget.
High-intent campaigns
We bid on the searches made by people ready to book, not tire-kickers.
Ad creative & copy
Ads written to earn the click from buyers, not just impressions.
Landing pages that convert
We send paid clicks to a page built to book the job, not your homepage.
Conversion tracking
Proper tracking so every dollar is measured against booked jobs.
Optimization & reporting
Ongoing tuning and plain-English reporting on cost per booked job.
A clear path to more consultations.
Audit
We find the wasted spend and the missed high-intent searches in your market.
Build
Campaigns, ads, tracking, and a landing page built to convert.
Launch
We go live, watch closely, and cut what doesn't work fast.
Scale
We pour budget into what profits and keep cost per job falling.
See where you're losing search traffic to competitors
A free Google Ads audit of your site and your market. No pressure, no obligation.
Solar has expensive clicks but huge install value, so a tightly qualified funnel turns paid search into a profitable, on-demand source of exclusive consultations, without the resold leads everyone else is fighting over.
We build the work behind the rankings
We don't just chase keywords. We build the sites, funnels, and systems that turn search traffic into booked work. A few projects we've shipped:
EPIC Windows & Doors
A quote-funnel site for a Utah window and door company that turns local search into booked consultations
View the workAuto Works (StatusPDR)
Multi-tenant CRM and customer intake for paintless dent repair shops
View the workGuru
A staffing platform that places remote contractors, trains them in its own academy, and runs every step after the hire
View the workGoogle Ads for Solar Companies: common questions
Are solar Google Ads worth the high click costs?+
Yes, when the funnel qualifies hard. Because an install is worth thousands, an account that only pays for genuine, qualified buyers stays profitable even with expensive clicks.
How do you keep lead quality high?+
We pre-qualify in the ads and on the landing page, on homeownership, roof, and intent, and use negatives to filter out tire-kickers, so your team spends time on consultations that can actually close.
How fast do solar ads produce consultations?+
Leads typically start within the first week of launch. We then optimize toward a lower cost per booked consultation and, where we can track it, per closed install.
Do you handle follow-up automation?+
Yes. Because solar has a longer sales cycle, we wire up instant speed-to-lead and nurture so paid leads do not go cold before your team reaches them.
Book your free ad audit
A 20-minute call. We'll find the wasted spend in your account and where the profit is hiding.
- Free, no-pressure Google Ads review
- A clear, prioritized plan you can act on right away
- Senior-led, done-for-you, you own the results
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